So what does eco-creativity mean?
It might just mean putting a pretty face on to an environmental brand, campaign or government programme, eg some designer leaves and twigs or a striking scenic backdrop, in your marketing information.
Or it might mean eco-cartoons (an image of a talking recycling bin), educational stickers, clever eco-advertising campaigns, and of course cool educational videos like those referred to in the blog, a few posts back. It could mean a reality TV show designed to inculcate new ways of thinking in the wider audience. Lateral thinking is always key.
It could include eco-games, or any thing involving some fun and competition, and reaching the desired environmental end.
It would include anything that equates with "eco-chic" - a quirky, bright and interesting riding ensemble with matching bike helmet. Ultimately, it will mean thinking creatively about how we communicate the environmental message and might involve a combination of the above.
My Green Spin book goes in to more examples of these eco-creativity possibilities.