I went on to their website and discovered all these celebrities looking quite smart with their envirosax bags. One sees a lot of celebrity endorsement where shopping bags are concerned.
All I know is that they are available at odd shops around town or on the envirosax website. They will make great gifts at around 12 dollars a piece, and also they convey the green message in the best way possible - everyday changes people are making without suffering a whopping detriment. This is because the bags fold up in to a tiny neat shape and have a press stud for tidy closure.
So unlike the ones that are sold for reuse at supermarkets, these bags are ideal, as they aren't drab-looking, and indeed quite the contrary, a joy to behold. Also, you won't leave them in the car, or at home, as they fit in to your handbag. There won't be that old excuse, any longer, 'oops I forgot to bring a bag'. Very clever idea, Envirosax!
I discuss the distinction between green marketing and social marketing in my book Green Spin (or) Promoting the Green Message which is available at this link.