Thought it was high time I mentioned the very interesting, and inspiring educational videos that were produced by Sustainable Gardening Australia, a wonderful organisation (entitled Footprint Flicks).
Well worth a viewing if you are a gardening officionado or aspirant or just wanting to know that your garden is ticking most of the boxes.
I also think these videos tick most of my Converse Conserve boxes, in that they are definitely eco-creative, and have an inspirational influence on behaviour change, in terms of social marketing.
What many people don't realise is that gardening with its 'holier than thou' healthy image is not always a benign activity, and that we can do much to improve our garden's health.
Footprint Flicks incorporate aspects of education, empathy, and action which I mention in my book, Green Spin - PGM.
Also, they are full of green fun, story-telling, well-ness and greening and loads of humour. Well done to every one at SGA.
So the question this month is to ask how do these make us feel? I think watching videos about gardening topics and sustainability make us feel that what we need to achieve is do-able, and also enjoyable. Great characteristics for any campaign.