May 26th, 2014

I admire Canadian eco warrior, Josh Rachlis for his ability to weave an entertaining environmental tale whilst avoiding being 'boring or scarey' as he says in this attached presentation. As I mention in a recent blog post here at Converse Conserve about creative environmental messaging, it helps to create a distraction from the core message by introducing other themes to make the message more interesting, and I would add 'tug at the heart strings'. Josh does this by introducing the eco hero motif and his quest for love theme, as well, which resonates through his videos with an environmental message. 

Here is the link to the presentation: https://www.youtube.com/watch?v=5eiErkAKCNY

Josh is running with the Green Party of Ontario, Canada.  We need more Greens candidates like Josh in Australia, don't we! 

Josh's campaign slogan using cardboard frogs - 'A little green goes a long way'