I thought up some taglines or banners which we could classify the green message under -
The Lore - this is what greenies stand by - what they preach - A little bit of yawn!
The Lure - this is what marketers use to get us to tune in to what they say! - Yay!
The Lie - this is what we are trying to get away from with green washing. - Thumbs down!
I quite like these as marketing distinctions - and we are definitely in need of more of 'the lure' in our campaigns.
Speaking of The Lie - aka 'green washing' and 'green hushing', but eventually we will have to drop the word, green altogether, as the public will get sick of such words (sustainability, environmental, eco-friendly etc).
I also mentioned in the marketing material for my book, Green Spin - Promoting the Green Message, that us greenies are in need of a 'spin-clean'.
Oh dear, there's that word, green again.
Big day, as Bob Brown has quit as head of the Australian Greens. Wow, that's a day many of us will remember, for a long time.
I still haven't heard the low-down on why this has happened.
Was away at Easter at Barwon Heads with a dear friend, and she introduced me to twitter sphere, and twitter deck. So I got thinking about the way we express ourselves, again.
May be we need to listen to the youth culture, and hear how they are speaking and communicating more.
Instead of saying that's sustainable, why not say 'it's a no brainer, man'.
Instead of saying a conservationist, let's say, 'Super green, Dude'.
Instead of saying carbon footprint, why not say, 'Step easy fellow (or lady).'
Contributors to Converse Conserve.Com
Nicolle K., Peter Nesbit, (cartoonist) Chris Palmer (film-maker), Jackie Eco (comedienne),
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