This is another term that has been coined to reflect the changing language, according to the ever-changing environmental playing field. 

So what does eco-creativity mean? 

It might just mean putting a pretty face on to an environmental brand, campaign or government programme, eg  some  designer leaves and twigs or a striking scenic backdrop, in your marketing information. 

Or it might mean eco-cartoons (an image of a talking recycling bin), educational stickers, clever eco-advertising campaigns, and of course cool educational videos like those referred to in the blog, a few posts back.  It could mean a reality TV show designed to inculcate new ways of thinking in the wider audience. Lateral thinking is always key.

It could include eco-games, or any thing involving some fun and competition, and reaching the desired environmental end.  

It would include anything that equates with "eco-chic" - a quirky, bright and interesting riding ensemble with matching bike helmet.  Ultimately, it will mean thinking creatively about how we communicate the environmental message and might involve a combination of the above. 
My Green Spin book goes in to more examples of these eco-creativity possibilities.   

Was reading today at a cafe, that electricity prices will go up significantly more in the inner suburbs in Melbourne (according to the Age, p1, Environment Editor) due to the carbon tax, and also I read that they will go up moreso in the fringe suburbs (according to the Herald Sun on page 11).  This is rather intriguing, or perhaps not, given that each newspaper has such a different readership according to their social background and political beliefs.  But please papers, let's get the facts right! Green communications are becoming increasingly important, as we edge closer to the big day when the carbon tax is introduced.  Have sent in a comment to the Age, but I suspect it got dumped, being viewed as another greenie being a 'smarty-pants'.  We do have a reputation for being like that, I'm afraid. 

Anyway this reminds me of something else I have been reading in 'Environmental Communication - A Journal of Nature and Culture - Volume 6' about Climate in the News: How Differences in Media Discourse Between the US and the UK reflect National Priorities. At page 44 there is a discussion about the use of words and phrases and the indicators as to the conclusions about climate change reached by writers for the London Times as opposed to the New York Times.  I don't fully understand the linguistic science which is used throughout the article but clearly readers need to be taking a much more analytical approach to what they read. 

In summary, the view was that the London Times articles on climate change between 2000 and 2009 take a much more action and solutions oriented 'take' on  the issue of climate in the news, whereas the New York Times takes a far more problem and scientific framework focus and therefore it's not clearly accepted scientifically in the U.S that anthropogenic climate change is a problem. 

Very interesting.   Metropolitan differences, and national differences alike .... this area of comparative environmental discourse is still in its early stages, but is a reflection of the great divide that exists regionally and natioanlly as a whole.. 

Went to hear him speak last night, and what a sensation he was. 

These are the 7 elements we need in our lives, so basic that we literally forget:
non stagnant air, sun, water (one glass an hour). walking, passion, non-toxic relationships, whole foods. Again, if we all opened up our windows more and spent time in the garden (go to my blog www.bloomingandbold.blogspot.com) how much better a place the earth would be. 

(As to the whole foods - I have to say nothing will make me give up my green chicken curry dish which only has a few vegies in it, but I do note the interesting comparisons he draws between the shapes of vegetables and the parts of the body they nourish. I had never noticed how like a womb the avocado is!) I'm not sure that I can agree with everything Don says about the health system, but am willing to listen in and keep an open mind.  There is no question recently I was at the dentist and said I had started taking odourless garlic, and the dentist was very surprised to hear the benefits in terms of my oral hygiene this was bringing about.  

Anyway, am mainly writing this post as it's almost my birthday, 13th June, and I like to repeat the 'spin' he puts on the number thirteen, about the healers who were excommunicated and went to the United States, and there dubbed them the 13 colonies to compensate for the poor treatment of the number 13 which Don says arises out of this thing called  Triskaidekaphobia. So all hail to the number 13.