Green Cuteification

The use of an image to stir up nurturing feelings, preferably one that is adorable or cute is more likely to galvanise us to protective action than the absence of the image, and just a whole lot of mundane waffle. It follows that using cute, likeable images vis a vis environmental cartoons, inspiring eco heroes, or just adorable characters in our environmental campaigns is something worth considering. A study in Edinburgh showed that lost wallets were 6 times more likely to be returned by a member of the public, when they contained a picture of a baby. The analogy is that when people see something that tugs at their heart strings, they are more likely to be stirred to action to protect it.