It's a form of eco-creativity, and performance (or street) art at its most shocking, whilst both funny and tragic at the same time. Eco creative messages can stir up a wide spectrum of emotions and rational reponses - the immediate response is that the stuffed animals peering out at the world of Manhattan are sweet, innocent, cute, adorable and who could take their eyes of them, if they were, even, half human. Some of us less politically correct types might find the idea of a truck harbouring an army of stuffed farm animals to be hilarious, which I admittedly did at first glance.
But then one sees beyond the artifice and the horror is the reality of their plaintive (yet electronic?) cries, one person running away as they can't bare to watch, and another shot of a toddler bursting in to tears.
It makes you rethink that meat pie (albeit organic, well treated before it died) you had on the menu for the evening, and that perhaps it wouldn't be hard to russle up a vegie pastie instead.
This kind of performance art is effective, as it keeps the message simple, is heart-wrenching and memorable and I commend the designer and people who delivered the project for their audacity and originality.