Playing around with the use of spelling as the way you spell something can be crucial in the way people find your site and key words.
Hello Google Ranking search engine - my name is Nicole Kuna for today (I have removed one 'l' for a bit of fun.)
I thought to boost site visits, I'd try spelling the phrase 'green humour' without a 'u'. There are probably some 100 million or so users who spell green humour, and probably well over a billion english speakers who spell it the American way, without the 'u'.
So in an effort to lift my google ranking (with green humour we are listed under the first two sites) I will experiment for now, by changing the spelling. Clearly, just one letter can mean the difference between being known and anonymity in green message land!
Then, as an addendum to this post, I now find I'm up on the first page with 'green humor' so it didn't take long for Google Ranking to find this webpage. Then, it occurred to me (I can be a bit slow and vague at times!) that the words environmental humour must be used as well. (This site is on page 3 under that search word, although I will update this as time goes on.)
So the Resources page on this website has now been changed so that the words 'Green Humor' are used alternately with environmental humour.
I find that when searching you need to play around with the order you put your words too. Definitely put the most important ones towards the top of your article, web page, post, as they might not get picked up if they are further down.
Be careful to chose topics people are more likely to be searching for! I am a tad slow to pick up on that one.
I've been getting a bit lazy with posting photographs, so that will definitely need to change to suit those colour-philes out there!
We greenies are changing the ways we draw attention to our causes. And why not. This really is a must.
Some of my readers may know I have a blog http://bloomingandbold.blogspot.com.au/. I wrote a post today, that I stumbled on this campaign media alert in Tasmania by Tamar NRM - Natural Resource Management where the campaign aim is to make weeds sexy. This is in my view quite apt, as in our busy lives, in order to get our attention, we need to be drawn in by something a little different, something that excites or intrigues us - it's common garden, psychology, that we cannot afford to bore our audience.
Well, as one travels about suburban Melbourne, one sees a lot of weeds which really need to be handled by people who 'mean business'. The lack of communication on weeds is a grandiose problem. But it's not just a lack of knowledge and information. The problem is that weeds are not in themselves inherently interesting to most people. So we have to make people want to find out which plants are invasive, and to take the time to eliminate plants which are a menace to the local ecosystems.
It occurred to me that these weeds need to be 'jollied up' in some way. There could be glow in the dark pegs or streamers attached to these weeds (ones that either get removed or biodegrade over time!) with comments saying 'cut me ... my seeds turn in to weeds' which would alert people in cities to their weedy status. The name for the campaign could be Code Name - 'Little Weed' with different pegs or markings to denote different weed types. The name is a tad inspired by the character in the Flower Pot Men children's show for those who remember the show. Well, there was something very memorable and adorable about that character 'little weed' and that was the sweet way she spoke.
In our green campaigns we have a tendency to mark out the territory as something repugnant or morbid which turns people off, and ironically we as campaigners need to make the objects of our eradication campaigns likeable, cute, sexy or at least memorable to draw attention to them. Clearly, this is something Tamar NRM are acutely aware of. Let's be on the look-out for ways to cheer up our subject-matter, in this case, how to make weeds memorable! With Code Name Little Weed we'll have to keep the 'little' in there so it's obvious we're not talking about the cannabis (weed) variety.
I am adding some more content in to my online book, Green Spin (Or) Promoting the Green Message and I was reading this email I got from GreenPeace Australia Pacific.
The email I will leave the interested reader to investigate by looking up the John West Tuna Campaign themselves, and feel free to sign up for GreenPeace mailing. Nevertheless this email represented I believe one example of an excellent balance in terms of positive and negative spin and I felt compelled to add this in to the new version of my book being uploaded (to Smashwords) again, shortly.
The first half of the email concerned the action that GreenPeace are taking to make consumers aware of the tuna products to avoid, and the poor practices in relation to tuna fishing methods. Then the second half of the email informs the reader about the Good Tuna News, as to which companies are making commitments to pledge to stop using fishing aggregate devices (which catch around 10% unintended fish species and mammals, termed bycatch, and not merely tuna). Catchy slogan that Good Tuna News, I might add. This isn't so uncommon for greenies to do this, I just like the way the writers themselves seemed to be acknowledging this is a 'way to go'.
In modern green communications, every email, press release or internet posting can and should include both the good news and the bad news on the environmental horizon. That's all folks, keep it short and sweet, for today, as my son's hip hop lesson beckons.
Thought it was high time I mentioned the very interesting, and inspiring educational videos that were produced by Sustainable Gardening Australia, a wonderful organisation (entitled Footprint Flicks).
Well worth a viewing if you are a gardening officionado or aspirant or just wanting to know that your garden is ticking most of the boxes.
I also think these videos tick most of my Converse Conserve boxes, in that they are definitely eco-creative, and have an inspirational influence on behaviour change, in terms of social marketing.
What many people don't realise is that gardening with its 'holier than thou' healthy image is not always a benign activity, and that we can do much to improve our garden's health.
Footprint Flicks incorporate aspects of education, empathy, and action which I mention in my book, Green Spin - PGM.
Also, they are full of green fun, story-telling, well-ness and greening and loads of humour. Well done to every one at SGA.
So the question this month is to ask how do these make us feel? I think watching videos about gardening topics and sustainability make us feel that what we need to achieve is do-able, and also enjoyable. Great characteristics for any campaign.
This is an interesting campaign story, and one which makes us think about the products we buy, and how we really don't have to go to the ends of the earth, literally, to make a difference. It's an entertaining video put together by or on behalf of Rainforest Alliance, it's funny, has a main character who is very likeable and we can empathise with, and the material is never dull.
This is green marketing seen from both the greenie's perspective (social marketing) and also from the commercial vantage point.
Busy writing an article for the Urban Times, so shall keep this brief.
Contributors to Converse Conserve.Com
Nicolle K., Peter Nesbit, (cartoonist) Chris Palmer (film-maker), Jackie Eco (comedienne),
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