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Eco-creativity and environmental campaigns

27/6/2012

4 Comments

 
PictureBy artist, massage therapist, Tessa Mahy
This is another term that has been coined to reflect the changing language, according to the ever-changing environmental playing field. 

So what does eco-creativity mean? 

It might just mean putting a pretty face on to an environmental brand, campaign or government programme, eg  some  designer leaves and twigs or a striking scenic backdrop, in your marketing information. 

Or it might mean eco-cartoons (an image of a talking recycling bin), educational stickers, clever eco-advertising campaigns, and of course cool educational videos like those referred to in the blog, a few posts back.  It could mean a reality TV show designed to inculcate new ways of thinking in the wider audience. Lateral thinking is always key.

It could include eco-games, or any thing involving some fun and competition, and reaching the desired environmental end.  

It would include anything that equates with "eco-chic" - a quirky, bright and interesting riding ensemble with matching bike helmet.  Ultimately, it will mean thinking creatively about how we communicate the environmental message and might involve a combination of the above. 
My Green Spin book goes in to more examples of these eco-creativity possibilities.   

4 Comments
Nicolle Kuna link
4/8/2012 04:56:19 am

An attribution for cartoon is in order: Extracted from The Complete Book of Golf Excuses, by Martin Mahy, Illustrations and Design by Tessa Mahy, page 6, 2010.

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go to this site link
24/6/2013 09:14:07 am

Eco-creativity and environmental campaigns should be held more often to create awareness about the environment. This helps to know the problems faced by environment and the preventive measures need to be taken to keep our environment safe and clean. Thanks for this wonderful blog and keep posting more updates.

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Scholarships link
17/9/2013 06:39:55 am

Any thing wrong with the link which you have shared for ' Green Spin book '. Because It is showing '404 - Page Not Found' error.

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Nicolle Kuna
17/9/2013 11:18:51 am

Thanks - have now fixed up the link. Cheers, Nicolle

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    Contributors to Converse Conserve.Com

    Nicolle Kuna,   Peter Nesbit, (cartoonist) Chris Palmer (film-maker), Jackie Eco (comedienne), 
    Josh Rachlis (comedian/actor), 
    Rohan Chakravarty (cartoonist), Sarah Edwards (artist), Annabel Nowlan (artist), Baz Catlin, Andrew Ioannidis & Jules Ioannidis, Tessa Mahy, Liz and Andrew Corbett, Victoria Burford (artist), Laine Hogarty (artist), Kristian Laemmle-Ruff (photographer) Nicholas Gunn (actor), Kooper Tasmania (sculpture). All pictures and photos are the original works of contributors, other than site header provided by Weebly, and some photos sourced from Wikimedia Commons.  

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