How telling green campaign stories draws out empathy in our audience
· Stories are satisfying as they involve a beginning a middle, and an end.
· They help the audience identify with the characters and their situations.
· Stories play a dual role: conveying information whilst also arousing an emotional response, but the story-telling keeps the information at the general audience’s level of understanding
· Stories aren't laden with facts! This is ideal where the audience aren’t receptive to lists and tips, facts and moral strictures!
· With stories, we can raise the characters up to hero-status, which makes the audience think: I want to be that person, I want to do and be like that person (mirror neurons).
. Stories work really well with children (and those of us still in the process of growing up!) Weren't we like sponges - soaking up new stuff when we were children, and story-telling allows us to drop our guards, and be right-brain receptive. Stories work in inspiring environmental change as they arouse sympathy, as well as making sustainability fun, working on our sub-conscious minds and ultimately building up trust, empathy and purpose to convert to action.
· Stories are satisfying as they involve a beginning a middle, and an end.
· They help the audience identify with the characters and their situations.
· Stories play a dual role: conveying information whilst also arousing an emotional response, but the story-telling keeps the information at the general audience’s level of understanding
· Stories aren't laden with facts! This is ideal where the audience aren’t receptive to lists and tips, facts and moral strictures!
· With stories, we can raise the characters up to hero-status, which makes the audience think: I want to be that person, I want to do and be like that person (mirror neurons).
. Stories work really well with children (and those of us still in the process of growing up!) Weren't we like sponges - soaking up new stuff when we were children, and story-telling allows us to drop our guards, and be right-brain receptive. Stories work in inspiring environmental change as they arouse sympathy, as well as making sustainability fun, working on our sub-conscious minds and ultimately building up trust, empathy and purpose to convert to action.
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