Like the Follow the Frog campaign
This is an interesting campaign story, and one which makes us think about the products we buy, and how we really don't have to go to the ends of the earth, literally, to make a difference. It's an entertaining video put together by or on behalf of Rainforest Alliance, it's funny, has a main character who is very likeable and we can empathise with, and the material is never dull.
This is green marketing seen from both the greenie's perspective (social marketing) and also from the commercial vantage point.
Busy writing an article for the Urban Times, so shall keep this brief.
22/9/2012 02:19:52 pm
This video was very catchy. Will keep a look out for that logo, from now on. Thanks, Bel
22/9/2012 02:21:03 pm
You're right, Bel. And there are so many companies competing for the ethical and green brand aren't there.
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