The email I will leave the interested reader to investigate by looking up the John West Tuna Campaign themselves, and feel free to sign up for GreenPeace mailing. Nevertheless this email represented I believe one example of an excellent balance in terms of positive and negative spin and I felt compelled to add this in to the new version of my book being uploaded (to Smashwords) again, shortly.
The first half of the email concerned the action that GreenPeace are taking to make consumers aware of the tuna products to avoid, and the poor practices in relation to tuna fishing methods. Then the second half of the email informs the reader about the Good Tuna News, as to which companies are making commitments to pledge to stop using fishing aggregate devices (which catch around 10% unintended fish species and mammals, termed bycatch, and not merely tuna). Catchy slogan that Good Tuna News, I might add. This isn't so uncommon for greenies to do this, I just like the way the writers themselves seemed to be acknowledging this is a 'way to go'.
In modern green communications, every email, press release or internet posting can and should include both the good news and the bad news on the environmental horizon. That's all folks, keep it short and sweet, for today, as my son's hip hop lesson beckons.