Orangutans and Sign Language - In Your Palm Campaign Video

Wait, and we thought we were clever learning how to communicate in different languages and using signs as well. Well, the incredible thing about our closest relatives, the great apes, is that they can learn to communicate with us in sign language. 

I stumbled upon this fantastic video on Facebook - a Campaign Video about palm oil and it's mightily powerful in its message. 

Here is the link. 

The campaign story is the bringing together of a young girl, Lena and Strawberry an orangutan in front of computers who communicate in sign language about the fact that palm oil is destroying orangutan habitats. The campaign message works because (1) the characters in the video are ones we like and/or can identify with and (2) because it's a heartfelt video that tells a story about what each of them eats and the power to change that, and (3) will appeal to kids and people of all ages because of the inventive campaign styles, and don't we all love talking animals!  

Depending on the date of release I will add it to my top 2013 campaigns. The writers at this website are always looking to embrace campaigns that engage with the audience's emotions and lessen the intellectual and moral undertones. 

Enjoy!