Game On - Upcyclers Extraordinaires
  • Home
  • Educators page
  • Converse Conserve Blog
  • Resources
  • Media
  • Green Spin
  • About
  • Contact Us
  • Exhibition - Eco Creativity
  • Links

Orangutans and Sign Language - In Your Palm Campaign Video

6/5/2014

0 Comments

 
Wait, and we thought we were clever learning how to communicate in different languages and using signs as well. Well, the incredible thing about our closest relatives, the great apes, is that they can learn to communicate with us in sign language. 

I stumbled upon this fantastic video on Facebook - a Campaign Video about palm oil and it's mightily powerful in its message. 

Here is the link. 

The campaign story is the bringing together of a young girl, Lena and Strawberry an orangutan in front of computers who communicate in sign language about the fact that palm oil is destroying orangutan habitats. The campaign message works because (1) the characters in the video are ones we like and/or can identify with and (2) because it's a heartfelt video that tells a story about what each of them eats and the power to change that, and (3) will appeal to kids and people of all ages because of the inventive campaign styles, and don't we all love talking animals!  

Depending on the date of release I will add it to my top 2013 campaigns. The writers at this website are always looking to embrace campaigns that engage with the audience's emotions and lessen the intellectual and moral undertones. 

Enjoy!


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Contributors to Converse Conserve.Com

    Nicolle Kuna,   Peter Nesbit, (cartoonist) Chris Palmer (film-maker), Jackie Eco (comedienne), 
    Josh Rachlis (comedian/actor), 
    Rohan Chakravarty (cartoonist), Sarah Edwards (artist), Annabel Nowlan (artist), Baz Catlin, Andrew Ioannidis & Jules Ioannidis, Tessa Mahy, Liz and Andrew Corbett, Victoria Burford (artist), Laine Hogarty (artist), Kristian Laemmle-Ruff (photographer) Nicholas Gunn (actor), Kooper Tasmania (sculpture). All pictures and photos are the original works of contributors, other than site header provided by Weebly, and some photos sourced from Wikimedia Commons.  

    RSS Feed

    Archives

    June 2020
    December 2015
    June 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012

    Categories

    All
    Behaviour Change And Social Marketing
    Bloomingandboldblogspot
    Eco Creativity
    Eco Screen Dream
    Educational Videos
    Education Empathy Action
    Environmental Events
    Environmental Pranks Stunts
    Green Campaign Ideas
    Green Communications
    Green Marketing
    Green Spin Book
    Humour In Green Message
    Making Sustainability Fun
    Musical Campaign Inspiration
    Story Telling
    Visual Imagery For Greening Up
    Wellness And Greening

    Picture
    This website is licenced under a Creative Commons 
    Attribution - Non Commercial - No Derivatives - 3.0 Unported Licence. 

    Picture