The Lore, The Lure or The Lie

I thought up some taglines or banners which we could classify the green message under - 

The Lore -  this is what greenies stand by - what they preach -  A little bit of yawn!

The Lure -  this is what marketers use to get us to tune in to what they say!  -  Yay! 

The Lie - this is what we are trying to get away from with green washing.  -  Thumbs down!

I quite like these as marketing distinctions - and we are definitely in need of more of 'the lure' in our campaigns.    

Speaking of The Lie - aka 'green washing' and 'green hushing', but eventually we will have to drop the word, green altogether, as the public will get sick of such words (sustainability, environmental, eco-friendly etc). 

I also mentioned in the marketing material for my book, Green Spin - Promoting the Green Message, that us greenies are in need of a 'spin-clean'. 

Oh dear, there's that word, green again.