Tony and his 'toxic Tax' comment!

As social marketers, we might consider the effect of using emotionally loaded phrases, like "Toxic Tax". 

Does this work for the Liberal Party, in particular Tony Abbott to call the carbon tax a toxic tax, or does that actually work against their cause?   We know the carbon tax is actually meant to bring down pollution, not the opposite.  

So does the wording, Toxic Tax help or discourage people taking up the Abbott cause?  I suspect it could work against him, as people will think it's rather ironical (and non-sensical).   

I think I'm going to have to ask some more right-wing leaning people this!  The trouble is most people I know are actually more left-leaning or greens supporters, so I don't think they will be unbiased.  

Just putting it out there as a question!