Game On - Upcyclers Extraordinaires
  • Home
  • Educators page
  • Converse Conserve Blog
  • Resources
  • Media
  • Green Spin
  • About
  • Contact Us
  • Exhibition - Eco Creativity
  • Links

Why Environmentalists Need to Change, too

10/5/2012

0 Comments

 
The green movement has tended to be about what people need to learn, think and know. There hasn't been a lot of recognition of emotions and how they impact us in our everyday lives.  This is an error, as many of us tend to go about our days guided by our moods, and how we are feeling, rather than on a more rational, thought out level. 

Everyone is talking about behaviour change, but we mean that the rest of the world has to change.  Environmentalists may need a bit of behaviour change, too.  We like to enlarge on our theories about framing the debate, and our long-winded communications. These in depth discussions may satisfy our intellectual yearnings, but are they really changing the world?  I feel the information has to be toned down, but instead the environmental debates (many as they are) keep getting more and more complex as they weave in and out of issues we've never faced before. So we research and theorise in to infinity. As this occurs the jargon and technical know-how means that our communications campaigns become more and more foreign to the average punter.  Is it any wonder that the average person gets turned off?

Let us not forget, we can't afford to bore our  audience. The information needs to be made to appear interesting.  I recently tweeted about how fascinating we can make a rather dull subject like plankton, if we are clever about it. 

A lot more on tips to rouse interest, to stir the hearts of the unbelievers, in my book, Green Spin - Promoting the Green Message. 

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Contributors to Converse Conserve.Com

    Nicolle Kuna,   Peter Nesbit, (cartoonist) Chris Palmer (film-maker), Jackie Eco (comedienne), 
    Josh Rachlis (comedian/actor), 
    Rohan Chakravarty (cartoonist), Sarah Edwards (artist), Annabel Nowlan (artist), Baz Catlin, Andrew Ioannidis & Jules Ioannidis, Tessa Mahy, Liz and Andrew Corbett, Victoria Burford (artist), Laine Hogarty (artist), Kristian Laemmle-Ruff (photographer) Nicholas Gunn (actor), Kooper Tasmania (sculpture). All pictures and photos are the original works of contributors, other than site header provided by Weebly, and some photos sourced from Wikimedia Commons.  

    RSS Feed

    Archives

    June 2020
    December 2015
    June 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012

    Categories

    All
    Behaviour Change And Social Marketing
    Bloomingandboldblogspot
    Eco Creativity
    Eco Screen Dream
    Educational Videos
    Education Empathy Action
    Environmental Events
    Environmental Pranks Stunts
    Green Campaign Ideas
    Green Communications
    Green Marketing
    Green Spin Book
    Humour In Green Message
    Making Sustainability Fun
    Musical Campaign Inspiration
    Story Telling
    Visual Imagery For Greening Up
    Wellness And Greening

    Picture
    This website is licenced under a Creative Commons 
    Attribution - Non Commercial - No Derivatives - 3.0 Unported Licence. 

    Picture