Introduction - New stories in sustainabilityConverse Conserve is an organisation devoted to thinking about our green and social campaign messages in new and inventive ways.
I have to say that many of my ideas which began as 'gut-feelings' are bubbling away quietly in the online community, but it's my hope we can bring them out in the open more. Unlike other green communication websites, we keep the syntax as clear and easy to follow as possible. After all, the catch-phrase is communication not confusion! This way we can get more people joining in on the conversation. The Blog is intended for people to post their ideas for improving green communications, and drawing out empathy. There is a gulf which needs to be crossed between the average Joe who is probably bored hearing about protecting the ecology, or climate change, and those who are literally obsessed. The divide is a touch too wide, so let's try and narrow it. And that's why I've spent almost every spare minute of the last year writing my (second) book: Green Spin - Promoting the Green Message
In my book, Green Spin - Promoting the Green Message, I work through approaches campaigners and strategists might use to extend the reach and build up empathy within the community.
Now for sale on Amazon, as a paperback ($12.99) and being converted to a Kindle (e book) version, shortly. This is the Amazon link: http://www.amazon.com/Green-Spin-Promoting-Message/dp/1475024762/ref=sr_1_1?ie=UTF8&qid=1336065129&sr=8-1 
|
This Month's Converse Conserve tweet.For the next month, say until June 13, let's ask ourselves whether green communication ideas and the way we express them and disseminate them are the function of the left brain, or right brain hemisphere, or a bit of a mix?
Neurological experts say that left brain is more verbal, logical, into problem-solving and organising (great campaign attributes in themselves) and the right brain is more geared up for creativity, spacial and dreamey activities (also very useful in making our campaigns more eye-catching). Are you a campaigner and are you more right-brained or left brained, or half and half? Why not either tweet about this to @nkuna13, or write in to the website (more confidentially!) and tell us your views and/or feelings on the use of brain hemispheres and your campaigns! In the Year of the Dragon, let's work with our gut instincts a bit, liven up the campaign, and work with writers and entertainers to include green content in their productions. I am thinking we need to be talking to journalists too, to tease out a new style of more (hopeful) journalism. It's really about engaging with the public to extend reach - and a lot less of the ol' preach. Drawing out empathy, liaising with churches, public figures, schools, clubs in a way that works for their members to show how sustainability content can be included in their education, events and strategic planning. Words, Slogans, Styles
How we say what we do and what we say Sharing Campaign Stories There are a gazillion green groups all doing their thing, but are they sharing their successful campaigns, the whys and wherefores? (And what about, the latest tweets? - My cockatiels are waiting at the ready.) Blog Away Join in the conversation! 
"I'm right brained. Come tweet with me."
|
